{"id":8465,"date":"2021-11-11T00:00:00","date_gmt":"2021-11-10T13:00:00","guid":{"rendered":"https:\/\/bxglobal.wpengine.com\/au\/uncategorized\/leah-walling-joins-buildxact\/"},"modified":"2022-03-19T14:53:56","modified_gmt":"2022-03-19T03:53:56","slug":"leah-walling-joins-buildxact","status":"publish","type":"post","link":"https:\/\/www.buildxact.com\/au\/news\/leah-walling-joins-buildxact\/","title":{"rendered":"Leah Walling joins Buildxact as Executive Vice President of Demand Generation"},"content":{"rendered":"<p><span data-contrast=\"none\">As&nbsp;Buildxact&nbsp;continues to build its leadership team, marketing veteran <a href=\"https:\/\/www.linkedin.com\/in\/leahwalling\/\">Leah Walling<\/a> has joined&nbsp;<\/span><span data-contrast=\"none\">the company&nbsp;<\/span><span data-contrast=\"none\">as Executive Vice President of Demand Generation. Based in San Francisco, CA,\u202fshe offers more than just demand generation, viewing all aspects of marketing as essential components that fuel the engine driving demand,\u202frevenue\u202fand growth.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">Born<\/span><span data-contrast=\"none\">&nbsp;and raised in the San Francisco Bay area<\/span><span data-contrast=\"none\">, Walling sa<\/span><span data-contrast=\"none\">id<\/span><span data-contrast=\"none\">\u202fBuildxact\u202fprovides a unique opportunity to get back to her roots where s<\/span><span data-contrast=\"none\">he&nbsp;<\/span><span data-contrast=\"none\">helped<\/span><span data-contrast=\"none\">&nbsp;her parents&nbsp;<\/span><span data-contrast=\"none\">build<\/span><span data-contrast=\"none\">&nbsp;their&nbsp;<\/span><span data-contrast=\"none\">dream home&nbsp;<\/span><span data-contrast=\"none\">in the Santa Cruz&nbsp;<\/span><span data-contrast=\"none\">M<\/span><span data-contrast=\"none\">ountains. She&nbsp;<\/span><span data-contrast=\"none\">is a perfect fit<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">at\u202f<\/span><span data-contrast=\"none\">Buildxact\u202fas it continues its mission to hel<\/span><span data-contrast=\"none\">p custom home<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">builders and remodelers work smarter&nbsp;<\/span><span data-contrast=\"none\">\u2013&nbsp;<\/span><span data-contrast=\"none\">not harder<\/span><span data-contrast=\"none\">&nbsp;\u2013 with<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">a<\/span><span data-contrast=\"none\">n all-in-one<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">&nbsp;cloud-based<\/span><span data-contrast=\"none\">&nbsp;construction management<\/span><span data-contrast=\"none\">&nbsp;software.<\/span><span data-contrast=\"none\">\u202f<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cI have a very diverse background<\/span><span data-contrast=\"none\">, including personal experiences in the&nbsp;<\/span><span data-contrast=\"none\">custom home<\/span><span data-contrast=\"none\">&nbsp;builder and remodeling industries<\/span><span data-contrast=\"none\">,\u201d she said. \u201cI started&nbsp;<\/span><span data-contrast=\"none\">my marketing career&nbsp;<\/span><span data-contrast=\"none\">in technology<\/span><span data-contrast=\"none\">, with early<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">learnings from industry leaders like Oracle, and then built upon that foundation&nbsp;<\/span><span data-contrast=\"none\">at<\/span><span data-contrast=\"none\">&nbsp;The Myers-Briggs Company, Cohesity and Medallia.&nbsp;<\/span><span data-contrast=\"none\">I learned from some of the foremost experts in&nbsp;<\/span><span data-contrast=\"none\">leveraging the strength of technology,&nbsp;<\/span><span data-contrast=\"none\">creating&nbsp;<\/span><span data-contrast=\"none\">market&nbsp;<\/span><span data-contrast=\"none\">demand<\/span><span data-contrast=\"none\">, and building a company culture where people \u2013 including customers and employees \u2013 feel valued<\/span><span data-contrast=\"none\">.\u201d\u202f<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">Walling takes a holistic approach when it comes to marketing.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cI think of myself as a revenue marketer. Marketing exists to&nbsp;<\/span><span data-contrast=\"none\">understand the needs of the market, connect customers with products that solve their problems, and&nbsp;<\/span><span data-contrast=\"none\">support the<\/span><span data-contrast=\"none\">&nbsp;company\u2019s<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">growth&nbsp;<\/span><span data-contrast=\"none\">goals,\u201d Walling said. \u201cIt\u2019s&nbsp;<\/span><span data-contrast=\"none\">vital<\/span><span data-contrast=\"none\">&nbsp;that our demand generation&nbsp;<\/span><span data-contrast=\"none\">\u2013&nbsp;<\/span><span data-contrast=\"none\">and really&nbsp;<\/span><span data-contrast=\"none\">the entire<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">marketing&nbsp;<\/span><span data-contrast=\"none\">strategy&nbsp;<\/span><span data-contrast=\"none\">\u2013&nbsp;<\/span><span data-contrast=\"none\">underpins&nbsp;<\/span><span data-contrast=\"none\">our<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">ales&nbsp;<\/span><span data-contrast=\"none\">goals&nbsp;<\/span><span data-contrast=\"none\">\u2013 identifying&nbsp;<\/span><span data-contrast=\"none\">the right<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">customers<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">and&nbsp;<\/span><span data-contrast=\"none\">helping them succeed through using&nbsp;Buildxact<\/span><span data-contrast=\"none\">.\u201d\u202f\u202f\u202f\u202f\u202f\u202f\u202f<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">This\u202fsignals\u202fa pivotal moment for\u202fBuildxact\u202fas it continues its global expansion.<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cThis is an exciting time for\u202fBuildxact<\/span><span data-contrast=\"none\">.&nbsp;<\/span><span data-contrast=\"none\">Leah will&nbsp;<\/span><span data-contrast=\"none\">be<\/span><span data-contrast=\"none\">&nbsp;a growth catalyst<\/span><span data-contrast=\"none\">,&nbsp;<\/span><span data-contrast=\"none\">expanding<\/span><span data-contrast=\"none\">&nbsp;up<\/span><span data-contrast=\"none\">on&nbsp;<\/span><span data-contrast=\"none\">the company\u2019s<\/span><span data-contrast=\"none\">&nbsp;10 years of&nbsp;<\/span><span data-contrast=\"none\">momentum in the software solutions for residential construction<\/span><span data-contrast=\"none\">,\u201d<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">said David Murray,\u202fBuildxact President and CEO. \u201cLeah <\/span><span data-contrast=\"none\">has an impressive background working with global companies and\u202funicorn\u202fstart<\/span><span data-contrast=\"none\">&#8211;<\/span><span data-contrast=\"none\">ups, deepening Buildxact&#8217;s leadership<\/span><span data-contrast=\"none\">.&nbsp;<\/span><span data-contrast=\"none\">With Leah&#8217;s marketing leadership, <\/span><span data-contrast=\"none\">she will help to<\/span><span data-contrast=\"none\">&nbsp;scale our business and&nbsp;<\/span><span data-contrast=\"none\">extend awareness and demand for our products to&nbsp;<\/span><span data-contrast=\"none\">custom home&nbsp;<\/span><span data-contrast=\"none\">builders and remodeler<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">&nbsp;across the globe<\/span><span data-contrast=\"none\">.\u201d\u202f\u202f<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As\u00a0Buildxact\u00a0continues to build its leadership team, marketing veteran Leah Walling has joined\u00a0the company\u00a0as Executive Vice President of Demand Generation. Based in San Francisco, CA,\u202fshe offers more than just demand generation, viewing all aspects of marketing as essential components that fuel the engine driving demand,\u202frevenue\u202fand growth.\u00a0<\/p>\n<div style=\"display:none;\" class=\"postcatlist\"><a href='https:\/\/www.buildxact.com\/au\/tag\/buildxact\/'><span>Buildxact<\/span><\/a> <a href='https:\/\/www.buildxact.com\/au\/tag\/buildxact-team\/'><span>Buildxact team<\/span><\/a><\/div>\n","protected":false},"author":3,"featured_media":8264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[120],"tags":[116,290],"contributing_author":[],"class_list":["post-8465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-buildxact","tag-buildxact-team"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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