{"id":14449,"date":"2024-07-15T23:45:59","date_gmt":"2024-07-15T22:45:59","guid":{"rendered":"https:\/\/www.buildxact.com\/uk\/?p=14449"},"modified":"2024-07-16T17:04:38","modified_gmt":"2024-07-16T16:04:38","slug":"social-media-engage","status":"publish","type":"post","link":"https:\/\/www.buildxact.com\/uk\/blog\/social-media-engage\/","title":{"rendered":"Social media creates lasting customer connections"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14449\" class=\"elementor elementor-14449\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78b5743a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78b5743a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7709a931\" data-id=\"7709a931\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5274ee50 elementor-widget elementor-widget-author-box\" data-id=\"5274ee50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.buildxact.com\/uk\/wp-content\/uploads\/sites\/15\/2024\/07\/1702930909825-300x300.jpg\" alt=\"Picture of Eduardo Gonzalez-Guevara\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tEduardo Gonzalez-Guevara\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Buildxact Senior Manager, Social Media & Communities<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab30bc4 elementor-widget elementor-widget-text-editor\" data-id=\"4ab30bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Media Marketing is more important than ever in today\u2019s world. It provides brands the opportunity to directly communicate with their audience and to develop future customers.<\/p><p>However, we often see social media treated as a one-way conversation. While posting content is at the core of social media marketing, listening to your audience and then posting content based on what you hear is even more valuable.<\/p><p>People often forget the person who is on the receiving end of the content. Whether your approach is B2B or B2C, your brand is still communicating with everyday people.<\/p><p>Understanding their needs and motivators is crucial to achieving success, but how do you figure out what those are?<\/p><p>The Internet is a treasure trove of information. A great starting point is to search for online communities on Reddit, Facebook or other websites to see firsthand what people are talking about.<\/p><p>Notice how they communicate their needs, what those needs are and what topics are most important or compelling to them.<\/p><p>Once you&#8217;ve pinpointed your target audience and found what they care about, it\u2019s time to figure out your content strategy. Overall, people go online for three reasons:<\/p><ul><li>to learn<\/li><li>to be entertained<\/li><li>to buy something.<\/li><\/ul><p>While your business is on social media to sell your audience your services, that cannot be your sole focus. Being in a constant state of selling will only turn them away. Sell to them, but keep your approach balanced.<\/p><p>Take the example below. Here, we clearly want to reach out to our community of builders, either current or future customers. But we do so in a way that connects to their needs as business owners. We want our builders to know we care about the same things they do.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce1b435 elementor-widget elementor-widget-image\" data-id=\"ce1b435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"801\" src=\"https:\/\/www.buildxact.com\/uk\/wp-content\/uploads\/sites\/15\/2024\/07\/Screenshot-2024-07-09-at-3.06.27-PM.png\" class=\"attachment-large size-large wp-image-14442\" alt=\"\" srcset=\"https:\/\/www.buildxact.com\/uk\/wp-content\/uploads\/sites\/15\/2024\/07\/Screenshot-2024-07-09-at-3.06.27-PM.png 910w, https:\/\/www.buildxact.com\/uk\/wp-content\/uploads\/sites\/15\/2024\/07\/Screenshot-2024-07-09-at-3.06.27-PM-300x267.png 300w, https:\/\/www.buildxact.com\/uk\/wp-content\/uploads\/sites\/15\/2024\/07\/Screenshot-2024-07-09-at-3.06.27-PM-768x684.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22f7c1c9 elementor-widget elementor-widget-text-editor\" data-id=\"22f7c1c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Remember, most of your audience will not purchase a good or service immediately. You need to ensure you keep their attention with valuable content that has an honest purpose. In this way, your business remains top of mind once they are ready to buy.<\/p>\n<p>Once you\u2019ve published content consistently for a few weeks, look at your insights. Is the audience responding well to your content? How do they feel about your brand or business? What types of content do they prefer?&nbsp;<\/p>\n<p>Then, look at what you\u2019ve been doing and make the necessary adjustments to give your audience the content they are telling you they want to consume.<\/p>\n<p>To see for yourself how Buildxact connects with its community of builders, check out the Buildxact <a href=\"https:\/\/www.instagram.com\/buildxact\/\"><b>Instagram<\/b><\/a> and <a href=\"https:\/\/www.facebook.com\/Buildxact\"><b>Facebook<\/b><\/a> company pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how to use social media as a way to engage consistently with customers.<\/p>\n<div style=\"display:none;\" class=\"postcatlist\"><a href='https:\/\/www.buildxact.com\/uk\/tag\/customer-communication\/'><span>Customer communication<\/span><\/a> <a href='https:\/\/www.buildxact.com\/uk\/tag\/industry-insights\/'><span>Industry insights<\/span><\/a><\/div>\n","protected":false},"author":11,"featured_media":14456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[37,139],"contributing_author":[],"class_list":["post-14449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-customer-communication","tag-industry-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social media creates lasting customer connections | Buildxact UK<\/title>\n<meta name=\"description\" content=\"Learn how to use social media as a way to engage consistently with customers. 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