Our values underpin everything we do

Buildxact Company Value - Do what's right
Buildxact Company Value - It's yours to nail
Buildxact company value - Keep it simple
Buildxact Company Value - Customer success is our success

Senior SEO Specialist

About us

Buildxact is a tech company that provides builders and trades with simple online business tools. We help our customers get ahead and stay ahead with estimating and job management software to manage the job end-to-end, from first contact and quote to final invoice. Our cloud software is now used to estimate and manage hundreds of millions of dollars of profitable construction jobs across Australia, New Zealand and North America. We are in scale-up mode, continuing to expand our business globally.

Your domain

As Senior SEO Specialist, you will be a key individual contributor executing both on page technical analysis / audits, as well as working with content teams on content gap analysis, keyword research, and ensuring content is both competitive, and complies with Google and Bing’s latest guidelines on high quality, high valued content. This is a global role where you will work in close partnership with the Director of Demand Generation and the Content Marketing, social, web and CRO teams across multiple geographies.

This is an exciting opportunity for a hands-on SEO expert who is passionate about working with data to solve complex SEO initiatives and optimization plans within the construction management software industry.

What you’ll nail

  • Strategize and Execute SEO Plans: Devise and implement comprehensive SEO strategies, overseeing all aspects from conceptualization to execution, ensuring alignment with broader marketing objectives.
  • Keyword Research and Trend Analysis: Conduct strategic keyword research and analysis to identify emerging trends in topics, providing valuable insights for content and SEO planning; conduct competitive research and analysis.
  • Technical SEO Expertise: Develop and implement technical SEO strategies including meta data, semantic markup/structured data, redirects, and other on-page SEO best practices.
  • Website Optimization: Research, recommend, and implement changes to website architecture, content, linking, and other factors to improve organic visibility; Develop and champion strategies to measurably improve monthly rankings, traffic, and conversions.
  • Performance Monitoring: Configure and fine-tune tools to track key SEO metrics. Use your analytical skills to turn data into actionable insights.
  • Content Collaboration: Partner with our content, social media, and SEM teams to build and execute against integrated digital marketing plans; write concise content briefs aligned with our marketing objectives.
  • Online Presence Optimization: Oversee the optimization and updating of our Google My Business and other social profiles, ensuring our online presence is maintained at the highest standard.
  • SEO Audits: Regularly conduct comprehensive SEO audits, translating your findings into strategies for continual improvement.
  • Results-Focused: Drive strategies focused on improving our monthly rankings, traffic, and conversions, measuring and celebrating our successes.

Your toolkit

  • SEO Expertise: Minimum 3 years of SEO experience in an in-house role, with a proven track record of developing and executing successful optimization plans.
  • Industry Knowledge: Familiarity with the latest SEO trends, best practices, and industry changes. Experience in SaaS B2B SEO is highly desirable.
  • Technical Proficiency: Strong working knowledge of WordPress, HTML, CSS, and JavaScript, understanding both their capabilities and limitations in SEO.
  • Data Analysis Skills: Highly data-driven, adept in using tools like Google Analytics, Google Search Console, SEM Rush, Ahrefs, Google Data Studio, Screaming Frog, and other relevant SEO tools.
  • Content and Strategy Experience: Experience in copywriting, content strategy development, and link building.
  • Keyword Research and Optimization: Skilled in executing comprehensive keyword research, page optimization, and site technical audits.
  • Software Skills: Proficiency in Microsoft and Google Suites, especially Excel.
  • Communication Skills: Excellent interpersonal and communication abilities, capable of conveying SEO insights and recommendations effectively to non-SEO experts.
  • Certifications and Understanding: Preference for candidates with SEO certifications. A solid grasp of performance marketing, conversion rate optimization, and online customer acquisition is advantageous.
  • A continuous desire for growth and to learn about new technologies.
  • A focus on critical thinking and efficient problem solving.
  • Metrics-driven with an analytical approach to strategic initiatives.
  • An informal, but professional style that is respectful to the individual and the company values.
  • Empowers and enables team members to achieve outcomes.
  • Effectively manages projects and timeliness in a collaborative approach and style.
  • Drives business outcome through digital channels, managing digital transformation programs and improving systems and processes.
  • Is data driven, is on top of the numbers that inform the marketing performance.
  • Strategic in approach, strong planning, and communication.
  • Works effectively in cross-functional teams.
  • Collaborates well with stakeholders and brings others along for the journey.
  • A self-starter attitude and driven to overachieve on targets.
  • A competitive edge and ability to thrive in a fast-paced team environment.
  • Highly accountable for their own actions and equally expecting similar from the team. 

Build your career with Buildxact!

Buildxact is a high-growth business, and you’ll be given the opportunity to experiment, solve problems, make decisions and work with pace towards a clear goal. Autonomy and empowerment are an essential parts of our values. You’ll be supported by an experienced team with a clear goal to grow rapidly across the globe, while you grow with the company.

Benefits

Total rewards include:

  • Competitive salary
  • Medical, Dental, Vision insurance
  • 401k match
  • Generous paid time off policies
  • Parental leave
  • The Friday Take Off (log off at 1pm every 1st and 3rd Friday of the month!)
  • Paid personal/sick leave
  • Exceptional team culture

As a values-driven company we are committed to creating a diverse and inclusive environment where people feel safe and you can be yourself. We’re behind you.

Email Marketing Manager (Hybrid)

About us

Buildxact is a tech company that provides builders and trades with simple online business tools. We help our customers get ahead and stay ahead with estimating and job management software to manage the job end-to-end, from first contact and quote to final invoice. Our cloud software is now used to estimate and manage hundreds of millions of dollars of profitable construction jobs across Australia, New Zealand and North America. We are in scale-up mode, continuing to expand our business globally.

Your domain

Buildxact is looking for a data-driven, customer-obsessed email marketing manager/lifecycle marketing manager to drive campaign strategy and execution for multiple countries across several email platforms. In this role you will be responsible for helping to define and execute critical email marketing strategies with a global scope. This role will manage development and execution of all email campaigns across the customer journey, including full-funnel marketing and sales email campaigns, customer and retention email campaigns, industry partner email campaigns, and enterprise email campaigns. Management of these campaigns will include automated flows, engagement and promotional emails from strategy to execution with a strong foundation in B2B SaaS best practices.

This is a critical role in the Buildxact Marketing team as we look to scale acquisition and engagement and improve retention in our core growth markets. This role will support select international markets and cross-functional programs, including Builder Direct, Industry Partner and Enterprise. They will help with strategic alignment, setting OKRs, managing localization and more.

What you’ll nail

  • Develop and implement comprehensive email marketing strategy across the customer journey lifecycle.
  • Create targeted and segmented email campaigns to drive prospect consideration and decision, customer engagement and retention.
  • Write compelling and effective email copy that aligns with brand voice and resonates with the target audience at the appropriate stage in their lifecycle journey.
  • Create user journey maps that connect timely, personalized communications to key moments in the customer lifecycle.
  • Optimize content for different segments, ensuring relevance and personalization.
  • Develop an A/B testing roadmap to identify opportunities for increasing time-to-value and conversion.
  • Conduct A/B testing on various email automations and campaigns to improve open rates, click-through rates and conversions.
  • Stay updated on industry best practices and implement continuous optimization strategies.
  • Monitor and analyze key email marketing metrics to measure campaign effectiveness.
  • Provide regular reports on email performance, to include identifies opportunities for improvement.
  • Manage and segment customer email lists based on user behavior and ideal customer profile demographics and segmentations.
  • Ensure compliance with email marketing regulations and best practices regionally.
  • Partner with internal stakeholders to implement and optimize marketing automation workflows and real time event triggers to lead nurturing, customer onboarding and customer retention goals.
  • Work closely with product, sales, demand gen, marketing communications, customer success, enterprise and industry partner teams to align marketing with overall customer experience goals

Your toolkit

  • Bachelor’s degree in marketing, communications or a related field.
  • 3-5 years proven experience in email marketing, preferably in B2B SaaS or tech industry. Additional experience with writing copy for the residential construction industry is preferred.
  • Experience with customer segmentation and targeting.
  • Proficiency in email marketing platforms and automation (e.g. Marketo, Pardot, Hubspot, or similar).
  • Proficiency in CRM software platforms (e.g. Salesforce, Hubspot, or similar).
  • Proficiency in project management software platforms (e.g. Asana, Trello, Monday or similar).
  • Basic HTML knowledge for email template customization.
  • Strong analytical and data-driven mindset, with the ability to interpret metrics and make data-backed decisions.
  • Strong desire to build, test, learn new tools and natural curiosity.
  • Excellent written and verbal communication skills.
  • Ability to collaborate with cross-functional teams and communicate marketing strategies effectively.
  • Creative thinking and problem-solving skills for developing & testing innovative email campaigns.
  • Ability to adapt to changing priorities and work in a dynamic, fast-paced growth environment.
  • Experience working with OKR framework for goal management and strategy execution.
  • Ability to work in-office with a hybrid approach.

Build your career with Buildxact!

Buildxact is a high-growth business, and you’ll be given the opportunity to experiment, solve problems, make decisions and work with pace towards a clear goal. Autonomy and empowerment are an essential parts of our values. You’ll be supported by an experienced team with a clear goal to grow rapidly across the globe, while you grow with the company.

Benefits

Total rewards include:

  • Competitive salary
  • Medical, Dental, Vision insurance
  • 401k match
  • Competitive paid time off policies
  • Parental leave
  • The Friday Take Off (log off at 1pm every 1st and 3rd Friday of the month!)
  • Paid personal/sick leave
  • Exceptional team culture 

As a values-driven company we are committed to creating a diverse and inclusive environment where people feel safe and you can be yourself. We’re behind you.

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