The most important part of profitable construction projects is getting the costs right. If you undervalue the price, then you are going to lose money. If you are overvaluing your estimates, then you will most likely lose bids. Either way, incorrect cost estimates can destroy a builder or construction company. It can eat away at your profit margin or damage your reputation.
As Buildxact continues to build its leadership team, marketing veteran Leah Walling has joined the company as Executive Vice President of Demand Generation. Based in San Francisco, CA, she offers more than just demand generation, viewing all aspects of marketing as essential components that fuel the engine driving demand, revenue and growth.